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Advertising Recall for Prescription Drugs Rises
However, Getting More Consumers To Act Gets Tougher, Reveals Ipsos PharmTrends
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And The Oscar For Advertising Goes To ...
Ipsos-ASI To Survey Oscar Viewers And
Reveal Advertising Winners -
Children's Book Sales Slide in 2002
Sluggish Fourth Quarter Offsets First Half Gains, Ipsos Research Shows
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Legal Issues Don't Hinder American Downloaders
An Estimated 40 million Americans Downloaded Music In The Past 30 Days
Quarterly Digital Music Study, TEMPO: Keeping Pace With Digital Music Behavior, Reveals Downloaders Believe Their Actions Don't Hurt Artists -
Book Buyers Continue To Seek Discounts
Weak Fourth Quarter, Smaller Customer Base
Hurt Industry Performance, Ipsos Reveals -
Ipsos CASH Index: Finds New Low At 61.5
Third Straight Drop In Twice-Monthly Study
Ipsos CASH Index Dropped By 25 Points Between May And November 2002, Now IT HAS Dropped Nearly 15 More Points After A Brief Plateau;
It's A Top-Down Consumer Recession, With Macro-Economic Worries But Not Consumer Experience With Spending, Investing Or Job Security Woes
Does That Presage A Big Consumer Bounce Once War Worries Clarify? -
Awareness of Wireless Fidelity Taking Off
2003 A Telling Year For `Speed and Convenience' Technology, Ipsos Research Shows
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File-Sharing And CD Burning Remain Steady In 2002: Ipsos
An Estimated 26 million Americans Have Burned Rather Than Bought Music
Quarterly Digital Music Study, TEMPO: Keeping Pace with Digital Music Behavior, Reveals Growth Among Teens