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Consumers Sacrifice New Products and Usual Brands During Economic Downturn

Recession Challenges Consumers to Change Spending Habits, Marketers to Get Creative

Hispanos en los Estados Unidos muestran aprobaciуn por el desempeсo del Presidente Obama en los primeros 100 dнas de su mandato

Los niveles de aprobaciуn entre los hispanos se encuentran mбs de 20 puntos por encima de la poblaciуn estadounidense en general

Obama's Job Approval Rating Remains Stable

Similar to a month ago, nearly two out of three Americans (63%) approve of way Obama is handling his job as President

In Search of the Holy Grail: Establishing the Link Between Corporate Reputation and the Bottom-Line

The Communication Imperative: Dialoguing with Employees in Anxious Times

Straight-Talking Market Research Veteran `Tells It Like It Is'

Mary Kaye O'Brien Joins Ipsos to Lead Seattle-Based MR Practice

Travel Brands Challenged

For Companies in Unpopular Industries, the Silver Lining Is a Greater Opportunity to Stand Out

While leading companies in popular industries are only marginally better rated than their sector in general, the gap in favorability can be extremely wide between individual companies in difficult industries and their sector

Travelers' Cost Savings Techniques Challenge Industry

Reduced Travel and Shorter Trip Duration are Coupled with Travelers Who Are Looking to Switch
Brands and Save on Meals and Entertainment

Ipsos Deepens Impact on Panel Methodology, Engagement

Panel Methodology and Engagement Expert Renee Smith Joins Ipsos' Global Operations Team