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Direct-to-Consumer Advertising

Making It Count

Making Advanced Analytics Better Reflect the Real Marketplace

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Building Brand Equity Through Advertising

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TURFing Your Way to Successful New Product Introductions

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What Do Customer Satisfaction and Loyalty Mean--to Your Bottom Line?

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Making Products Psychologically Fulfilling

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Smoothing the Path of the Broadband Wagon

Smoothing the Path of the Broadband Wagon

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For Book Buyers, What's Old Is New Again

Discount Hungry U.S. Consumers Spent More Than $530 million On Used Books During 2002, Ipsos BookTrends Reveals

Optimism Wanes After War In Iraq; Ipsos CASH Index Returns To Downward Trend Of Pre-War Period

Concerns About Personal Finances And The Future State Of Local Economies Drive Drop Throughout Month Of May