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Generation Y Joins Home Improvement's "It Crowd"

From Preppy to Edgy, Teens Tune Into Do-It-Yourself Trends, Re-Do Rooms, Tackle Projects Solo

Direct-to-Consumer Advertising

Making It Count

Making Advanced Analytics Better Reflect the Real Marketplace

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Building Brand Equity Through Advertising

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TURFing Your Way to Successful New Product Introductions

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What Do Customer Satisfaction and Loyalty Mean--to Your Bottom Line?

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Making Products Psychologically Fulfilling

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Smoothing the Path of the Broadband Wagon

Smoothing the Path of the Broadband Wagon

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For Book Buyers, What's Old Is New Again

Discount Hungry U.S. Consumers Spent More Than $530 million On Used Books During 2002, Ipsos BookTrends Reveals