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Behavioral Science Principles for Better Digital Advertising
Hear our experts discuss research-based insights that will help brands develop simpler, more impactful, and persuasive advertising.
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Global Consumer Confidence Measures in at 50.4
June's Global Consumer Confidence Index shows steadiness after a three-month drop of just 0.1 points.
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U.S., Canada Relations Loom Large in the Wake of the G7 Summit
Most Americans and Canadians support participation in NAFTA; Canadians see more benefit for their country
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The Five Facets of Media
Yes, the media world has changed a lot in recent years, but some aspects of the media experience remain fundamental.
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Nine in Ten Latin American Immigrants in the U.S. Believe that the American Dream is Achievable
Two Thirds Would Remain in the U.S. if They Could do it all Over Again
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Cincinnati Enquirer Ranks Ipsos Among Top Workplaces in 2018
Ipsos again has been recognized as one of Cincinnati’s top workplaces
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[EVENT] ANA Digital & Social Media Conference
Join Ipsos’ Dave Smith at the ANA Digital & Social Media Conference on Friday, July 27. His topic, How to Leverage Branded Content to Drive Brand KPI’s, will highlight the role time in view impacts Brand KPI’s.
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Reuters/Ipsos Data: Core Political (06/13/2018)
President Trump’s approval rating stands at 41% this week among all Americans
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Five packaging design trends that make you want to buy
Growing up, most of us were taught that it’s what’s on the inside that counts; we shouldn’t judge someone buy their looks, or a book by its cover. But, for most of us, when it comes to the products we buy, packaging matters.