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Advertising Recall for Prescription Drugs Rises
However, Getting More Consumers To Act Gets Tougher, Reveals Ipsos PharmTrends
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And The Oscar For Advertising Goes To ...
Ipsos-ASI To Survey Oscar Viewers And
Reveal Advertising Winners -
Children's Book Sales Slide in 2002
Sluggish Fourth Quarter Offsets First Half Gains, Ipsos Research Shows
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Legal Issues Don't Hinder American Downloaders
An Estimated 40 million Americans Downloaded Music In The Past 30 Days
Quarterly Digital Music Study, TEMPO: Keeping Pace With Digital Music Behavior, Reveals Downloaders Believe Their Actions Don't Hurt Artists -
Book Buyers Continue To Seek Discounts
Weak Fourth Quarter, Smaller Customer Base
Hurt Industry Performance, Ipsos Reveals
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