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Signs that media is shifting gender perceptions
Latha Sarathy, executive vice president of analytics, insights, and measurement at SeeHer ANA, a division of the Association of National Advertisers, explains how changing attitudes about gender could fundamentally shift the marketing and media ecosystem.
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People are delaying, rather than buying, big-ticket items
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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What Worries the World – May 2023
Inflation has now been the top global concern in our What Worries the World survey for the last 14 months.
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Half of the public across 29 countries think their country is in recession
A latest wave of the Ipsos Global Inflation Monitor finds in 26 of 29 countries more people think their country is in recession than think it is not. Almost two-thirds expect inflation will continue to rise over the next year, while one-third expect their disposable income to fall.
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Most Americans are uninformed about gut health and the microbiome
A new Ipsos poll conducted on behalf of MDVIP finds that many Americans are unsure of whether gut health is a fad, and many are uninformed about implications of gut health
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American Workers Mostly Happy with Their Jobs
A new survey of American workers from the Washington Post and Ipsos finds that most workers are satisfied with their jobs, even as a significant minority report their work-life balance swings too far towards work.
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Global consumer confidence rises to highest point in sixteen months
All four sub-indices show significant gains as sentiment rises across much of Europe.
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Reuters/Ipsos Issues Survey May 2023
Donald Trump continues to be the Republican favorite for the primary. President Joe Biden has a slight edge over Trump in a general election head-to-head.
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Why brands need to innovate for older Americans
The aging U.S. population represents a significant consumer segment that requires innovative products and services tailored to their needs.
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Data Dive: How motherhood is viewed around the world
In five infographics, we uncover how people feel about everything from whether being a mother/wife is a woman’s main role in society to stigma surrounding fathers taking the lead with childrearing.