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New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.
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Americans are optimistic that the COVID-19 vaccine will be effective in combatting the pandemic
New Welltok/Ipsos Poll finds that despite widespread concerns over potential side effects, seven in ten say they plan to get vaccinated for COVID-19 once it is available
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The Creative Powers of Holiday Advertising
How did brands do in 2020? We explore the power of distinctive assets, drama, context, simplicity and the brand’s role!
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After virtual school and chaotic childcare, parents hope 2021 will be better
Parents had a particularly tough year. Many believe next year will be better.
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New Nationwide Study Uncovers Best and Safest Brands to Shop Curbside Ahead of the Holidays
Walmart, Target, Nordstrom, and Kohl’s deliver best and safest customer experience among the retailers expected to be busiest this shopping season.
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[WEBINAR] Brand Purpose Through the Lens of Personal Values
In this complimentary webinar, we will share recent insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception.
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For Biden, The Affluent Are Key to Economic Success
Read our paper illustrating opportunities to bridge the divided electorate and jump-start the U.S. economy.
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Media in this Brave (New) World: Vaccine or Not
Do advertisers need to prove their evolved media mixes and decisions, such as the value of new channels they relied on during the pandemic?
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This year, families want togetherness, laughter and hope during the holidays
This year’s holiday wish from Ipsos echoes consumer sentiments.
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Good for me and good for we
Are you committed to doing real good, even at the supply chain level? We explore why that will be integral well into this decade.