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What makes some ads more memorable than others
Listen to this podcast explaining why some 30-second spots can be memorable for years.
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Six in Ten Americans Planning to Take a Summer Vacation in 2018
One in Five Have Already Booked Their Vacation, While Similar Proportions Have Started Planning but Have Yet to Book
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Reuters/Ipsos Data: Core Political (05/23/2018)
President Trump’s approval rating remains steady: 45% of all Americans approve of the way Trump is handling his job as President. Registered voters are slightly more likely to approve of Trump’s performance (47%).
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Younger Americans interpret “natural” food labels differently
Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories.
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How Super Mario can help you understand behavioral science
For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.
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Human-Computer Interaction and Digital Advertising
Discover some basic guidelines for how marketers can borrow from the HCI discipline to improve their digital advertising.
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Most Home Owners Say They Considered the Tax Implications of Owning a Home Before Deciding to Buy
Similar Proportions Also Factored in Such Costs When Setting a Budget for How Much They Would Spend on a Home
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Most Americans Have Been Charged with a Bank Fee in the Past Five Years, Including Two in Five Who Have Had to Pay ATM Fees
Just Over a Third Would be Willing to Switch to a Tech Company That Offers Financial Services (e.g., Amazon, Apple, Facebook) if it Meant They Could Save Money
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[EVENT] Transforming Healthcare through Patient Experience
Join us as we launch a symposium on “Transforming Healthcare through Patient Experience: Going Beyond the Score to Better Care and Better Health” to be held in Washington, DC on Thursday, November 8, 2018.
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Reuters/Ipsos Data: Core Political (05/16/2018)
President Trump’s approval rating remains steady among all Americans (45%) and registered voters (46%) this week.