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Global Consumer Confidence Index Shows Uptick in February
The global Ipsos Consumer Confidence Index is showing a slight uptick to 50.3 in February.
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Ipsos Neuro Take on the Super Bowl LII Ads
What happens when you host a Super Bowl party and equip the football fans with biometric technology capturing their emotional reactions in real time?
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Ipsos/UVA Center for Politics Poll on Presidential Ratings
Ipsos together with the University of Virginia Center for Politics conducted a poll to see how Americans rate US Presidents, past and present.
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Getting Up Close & Personal
During this on demand webinar we illustrate how immersions, which leverage behavioral science and ethnographic principles, offer a glimpse into consumers’ real life.
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Reuters/Ipsos Data: Core Political (02/14/2018)
After a week of promoting his infrastructure and budget proposals, President Trump’s approval rating stands at 39% among all Americans, one percentage point down from the previous week (40%).
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Most Americans Experience Feeling Dissatisfied with How Their Body Looks from Time to Time, Including Nearly Two in Five Who Feel This Way Whenever They Look in the Mirror
At Least One in Three Would Give Up Alcohol, Pizza, and/or Social Media if it Meant They Could Achieve Their Perfect Body Overnight
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The Business of Belonging
In this podcast and subsequent report, we learn more about a recent pop-up community study conducted by Ipsos for IBM iX exploring how technology influences human connectedness.
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Measuring Women’s Economic Empowerment
There is irrefutable evidence that communities progress when women have influence over financial decision-making.
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Which Olympic event will be the next ratings medal-winner?
If Olympic events won medals themselves, figure skating would of course take the winter gold. Across the world it reigns as the most popular event, according to an Ipsos Global Advisor study of 27 nations. In the U.S., hockey takes the silver. In Canada those ranks are reversed. Canadians are as excited about hockey as any nation is excited about any event, according to the survey results.
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The Story Behind the Story
People are complicated. Ipsos shares examples from recent projects to illustrate the value of considering multiple perspectives when talking to consumers.