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[WEBINAR] From Analytics to Action: How Nationwide Transformed Marketing Measurement
Join us for a virtual case study to hear how Nationwide unified fragmented data, built cross-functional alignment, and turned marketing analytics into a strategic business driver.
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America’s love for Valentine’s Day is unbending
Americans are largely sticking with the same Valentine’s Day plans they had in 2023, according to new data from the Ipsos Consumer Tracker
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Global attitudes to housing and house prices
The Ipsos Housing Monitor is a new 30-country study looking at how people perceive their own and their country’s housing situation, and the challenges facing both.
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B2B 2025 Buyer Journey Trends
Revisit our webinar to hear select findings from our upcoming 2025 B2B Buyer Trends report, based on a survey and discussions with the Ipsos Business Insights Collective.
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How the art of influence will shift in a splintered future
As polarization grows, how will organizations build trust and influence decisions in the years ahead? What the Future Editor Matt Carmichael looks at the forces that will shape persuasion (and dissuasion) today and tomorrow.
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How influencers could become brands’ most valuable media
Ryan Detert, CEO of the influencer marketplace platform Influential, breaks down the evolving landscape of influencer marketing, the shift from mass celebrity to niches, and what AI means for audiences and creators.
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How brands can ensure their influencers are influential
A surprising number of influencers inflate their follower counts, jeopardizing marketing campaigns and brand trust. Ipsos’ Eden Hazani explains how new tools can help brands verify and maximize the impact of their partnerships.
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How pro product reviews retain trust in the era of influencers
Evan Silverman of America's Test Kitchen explains why hands-on testing and professional reviews remain crucial for building consumer trust in an evolving consumer landscape. Photo: America’s Test Kitchen/Kevin White
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Americans are bracing for tariffs. Here’s what businesses need to know.
Trump has pitched tariffs to the nation as a means to protect jobs and boost domestic manufacturing — but most Americans think they'll raise the cost of the goods they buy, according to the Ipsos Consumer Tracker. Here's what that means for businesses.
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[WEBINAR] What the Future: Influence
Whether you work in marketing, media, politics, tech or you want to understand how influence is changing, you'll find valuable insights here.