[WEBINAR] From Analytics to Action: How Nationwide Transformed Marketing Measurement
Join us for a virtual case study to hear how Nationwide unified fragmented data, built cross-functional alignment, and turned marketing analytics into a strategic business driver.
Featuring Jamie Byrum, AVP of Marketing Data, Analytics & Research at Nationwide, and Doug Brooks, Chief Client Officer at Ipsos MMA, this live webinar will offer an insider's look at Nationwide's marketing measurement transformation. Attendees will learn more about:
- How to modernize measurement while maintaining business momentum
- Practical strategies for building organizational buy-in
- Keys to connecting marketing metrics to business outcomes
- Real examples of data-driven success
Based on the recently published Forrester case study, this discussion offers actionable insights for marketing leaders looking to enhance their measurement capabilities. Don’t miss out!
Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
![[WEBINAR] Insights to Activate: Know the new America](/sites/default/files/styles/related_more_insights/public/ct/event/2025-03/feature_1.png?itok=7TZMwC9l)
