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Fewer Americans are seeing in-store discounts
Are there fewer discounts in stores? A sizeable portion of Americans think so, according to the Ipsos Consumer Tracker, and they could be correct.
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988 Suicide & Crisis Lifeline awareness reaches new high, but information gaps persist
New NAMI/Ipsos poll reveals calls for expanded support of the 988 Lifeline and mental health crisis response in the U.S., but more information on specifics of 988 funding is needed
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American Dream reimagined: How brands can find opportunity in its evolving meaning
What the Future: American Dream reveals how to connect with consumers by understanding our changing American values and opportunities for financial services, technology, CPG and more.
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The American Dream at a glance: Options and opportunities without obstacles
Here’s a data-backed look at the themes anchoring the What the Future: American Dream issue, from achievability of the Dream to demographics shaping it to generational shifts.
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The American Dream is alive. But is it well?
What the Future Editor Matt Carmichael explains Ipsos’ multimodal research on how the changing American Dream will shape consumer behavior and future market opportunities.
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America at a glance
This Census-based graphic reveals America’s changing demographic landscape. Explore how aging and population diversification trends may shape the nation’s future and business.
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Shifts: How will our version of the American Dream evolve over time?
Ipsos Strategy3’s Matt Palmer considers the forces that could redefine the aspirations and markers for the now, next and future of success, self-reliance and personal impact.
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How America’s ‘stuck at home’ trend is shaping the American Dream
Yoni Appelbaum, author and deputy executive editor at The Atlantic, discusses the policies and biases that are keeping Americans “stuck” where they are.
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Why money is still core to the American Dream
Financial Health Network CEO Jennifer Tescher explores Americans’ shifting financial goals and how financial services companies and brands can help people achieve their evolving Dream.
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Why higher education remains a key driver of the American Dream
Michael Strain, director of Economic Policy Studies at the American Enterprise Institute, explains why higher education and entrepreneurship will still drive upward mobility in the U.S.