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The Intuition Illusion: Why The Audience Knowledge Gap Is Sabotaging Your Work
A knowledge gap between brands and their target audiences is undermining marketing effectiveness. Deriving powerful insights from consumer data, rather than relying solely on surface-level information or personal intuition, is key.
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More workers are back in the office, at least sometimes
The number of workers who commute five days a week or more has risen to half (49%), according to the Ipsos Consumer Tracker
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Latest U.S. opinion polls [2024/2025]
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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[WEBINAR] Ipsos Reputation Council 2025
Hear insights and practical guidance for corporate communicators looking to diagnose and proactively manage risk and maximize business outcomes in the year ahead.
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Most Americans support government regulation of AI
Americans have mixed views on the state of their personal financial situation
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ARF MSI Analytics & Forecasting 2025
Join us on September 30th to hear more about Synthetic Data in Action: Ipsos’ Human-Centered Approach to AI Research
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ARF David Ogilvy Awards & Creative Effectiveness 2025
Ipsos is named on the following 2025 Ogilvy Awards submissions.
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Who will guide our future wellness in a post-trust world?
Trust is crucial for public health, but it’s eroding. What the Future Editor Matt Carmichael outlines key challenges and questions for business leaders and policymakers to effectively promote wellness and navigate the evolving health landscape.
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How public health can rebuild trust from the ground up
Trust is the most critical issue in public health, says Dr. Shereef Elnahal, who formerly served as under secretary for health at the Department of Veterans Affairs. Here’s how public and private institutions can build it back.