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Though 85% of Americans Say They Have the Knowledge Needed to Eat Right, Majority Obtain a Failing Grade on Fat IQ Test
Most Are Not Content with Their Current Weight, With Two Thirds of Americans’ BMI Scores in the Overweight/Obese Range
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Younger Americans interpret “natural” food labels differently
Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories.
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‘Natural’ Food: What Does it Mean to Consumers?
New Ipsos study finds that there is strong consensus globally in opinion around the use of terms such as ‘natural’ on packaging. Key regional differences are highlighted in the report.
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Most Americans Say That the Design of a Product’s Packaging Often Influences Their Purchase Decisions
Products Packaged in Paper/Cardboard Perceived as Being More Attractive and Higher Quality by Roughly Two Thirds
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Don Abraham Joins Ipsos Strategy3 as Partner
Ipsos Strategy3 Adds Innovation and Foresight Thought Leader Don Abraham
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Most Americans Experience Feeling Dissatisfied with How Their Body Looks from Time to Time, Including Nearly Two in Five Who Feel This Way Whenever They Look in the Mirror
At Least One in Three Would Give Up Alcohol, Pizza, and/or Social Media if it Meant They Could Achieve Their Perfect Body Overnight
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The Yale-Ipsos Think Tank announces new member companies advancing the practical applications of behavioral science
MetLife, Johnson and Johnson, and Royal Bank of Canada Newest Members
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Majority (54%) of Americans Say they Wouldn’t Knowingly Eat Food Prepared by a Person who is HIV+
Nearly Half (45%) Would, led by Millennials (50%) and Women (49%)
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The Desertification of Main Street: Where Has Everybody Gone?
An Ipsos Global Advisor Study of Shopping Behaviors
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The New Tribalism: Clashing Views on Who Is a Real American
A new series of Ipsos surveys shows that Democrats and Republicans are widely divided on issues relating to national identity, race, immigration, the media and free speech – more so than on the role of government in the economy and abortion.