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  • For Those Under the Age of 55, Music Is Found to Be Just as Motivating as Coffee On a Typical Monday

For Those Under the Age of 55, Music Is Found to Be Just as Motivating as Coffee On a Typical Monday

Music Significantly More Likely to Motivate Millennials Who Feel They Have Little Motivation Compared to Older Adults

Washington, DC - According to a recent online survey conducted by Ipsos Connect on behalf of Spotify, the majority of Americans say that they can feel like they have too little motivation on a typical Monday (55%) - with energy boosts seen as most critical early Monday morning (40%), or again mid-morning (18%). At least one in ten say that on a typical Monday they most need an energy boost lunchtime/ midday (9%) or in the afternoon (16%), while there is a greater need for a boost during the morning commute (9%) versus the evening/ afternoon commute (2%).

  • On a typical Monday, women (60%) are significantly more likely to say that they have too little motivations compared to men (51%).
  • Motivation on a typical Monday increases with age, with younger adults being the least motivated (77%, 18-34).

    • The survey found that more than two thirds (64%) rate their level of motivation on a typical Monday a 3 or lower on a scale of 1 (Very Unmotivated) to 5 (Very Motivated), compared to 36% who rate themselves as being very/ somewhat motivated.

    When it comes to getting motivated on a typical Monday, coffee (56%) and music (46%) are top ranked, selected by roughly half of all those who feel they can have too little motivation. Another two in five get motivated using caffeine (40%) or food (37%), while at least one in five say that they work out (26%) or try sex (20%) to get their momentum going. Only one in ten turn to alcohol (10%) or do nothing (8%) to get motivated, while 6% mention something else.

  • For those under the age of 55, music (56%) is found to be just as motivating as coffee (58%) on a typical Monday. With that being said, millennials (18-34) are significantly more likely to say that they are motivated by music than older adults (65% vs. 45%, 34-54)
  • Those with children living at home (57% vs. no children) and those who are not married (52% vs. 40%) are also especially likely to mention music as helping them get motivated on a typical Monday

    • Additional information including findings and methodology is available for download on the right side of the page.

    For more information on this news release please contact:

    Chris Jackson Vice President Ipsos Public Affairs 202.420.2025 [email protected]

    About Ipsos

    Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning - Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery -. Ipsos has been listed on the Paris Stock Exchange since 1999.

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