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Data Dive: How people view fatherhood around the world
In five infographics, we look at attitudes on everything from fathers balancing work and family to men who stay at home to raise the kids.
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Aviation industry aligned on sustainability, but faces headwinds in its efforts to decarbonize
Two years since setting its decarbonization target, a new Ipsos survey on behalf of GE Aerospace shows a united commitment and real investment in sustainability goal, but concern industry efforts need accelerated support.
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Post-Pandemic America Places Newfound Importance on Vacations
Three in five (61%) Americans are confident they will be taking a summer vacation, this year
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One in five investors report using AI chatbot in the past year
Most are unlikely to use an AI financial advisor and do not trust AI to advise on finances
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Conversations with AI: How generative AI and qualitative research will benefit each other
Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
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Americans are noticing shrinkflation, and they’re not happy
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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How research can help understand and close the gap in inequality
Read more about the challenges posed by inequality, its various dimensions and insights for proactive efforts to address it head-on.
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Most Americans view latest Trump charges as serious
ABC News/Ipsos poll shows nearly half believe former President Donald Trump should suspend his campaign after most recent indictment; views similar to April indictment
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The indictment, the primaries, and 2024
Below are five charts exploring how public opinion among Republicans has shifted over Trump’s two indictments and a look at the other factors that will affect the 2024 presidential election.
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Insights for activating the purchasing journey
Revisit our recorded webinar to hear insights and techniques for researching, developing, and implementing a human-first, science-based strategy for activating the purchasing journey.