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Measuring Women’s Economic Empowerment
There is irrefutable evidence that communities progress when women have influence over financial decision-making.
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Which Olympic event will be the next ratings medal-winner?
If Olympic events won medals themselves, figure skating would of course take the winter gold. Across the world it reigns as the most popular event, according to an Ipsos Global Advisor study of 27 nations. In the U.S., hockey takes the silver. In Canada those ranks are reversed. Canadians are as excited about hockey as any nation is excited about any event, according to the survey results.
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The Story Behind the Story
People are complicated. Ipsos shares examples from recent projects to illustrate the value of considering multiple perspectives when talking to consumers.
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Reuters/Ipsos Data: Core Political (2/7/2018)
President Trump's approval rating holds steady, and healthcare remains top priority issue for Americans.
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Get Fair or Fail
Do you know which incidents are critical, which customers are expendable and what the most suitable, cost-effective response or intervention will give your brand a competitive advantage?
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[EVENT] CAR Conference
Join Ipsos at this year’s annual conference devoted to data journalism. The Computer-Assisted Reporting Conference offers something for everyone, from beginners to those on the cutting edge of digital reporting.
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How Tide Cleaned Up at the Super Bowl
One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.
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Tide ad scores highest on inaugural Ipsos Neuro Super Score
First real time biometric ranking of all commercials during the big game
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What Worries the US – January 2018
Although Americans are more positive than the rest of the world, we are still mostly pessimistic: Results from the January 2018 Ipsos What Worries the World Study