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Public Begging an Outward Sign of National Pessimism?
Global Trend Reveals Pattern of Pessimism with Increase in Panhandlers
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Reuters/Ipsos Data: Tax Reform
Americans predict the wealthy will benefit most from proposed tax reform plan
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Reuters/Ipsos Data: Green Card Lottery
Only a quarter of Americans support the Green Card lottery system
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Consumer Confidence National Index Unchanged from October
This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.
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4 Ways to Future-Proof Your Brand
Consumers rely more than ever on brands to help them simplify their choices. Brands that leverage this consumer need are more likely to capture growth opportunities.
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The Rise of Fakism
From fake news to hacking advertising, fakism can be a disruptive creative strategy advertisers can use to get more attention.
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Is Trump a ‘Spoiler’ or a ‘Game-Changer’?
As early as 2015, Ipsos was predicting a Republican victory (and even a Trump nomination), so why did the pollsters get it wrong in the end? We take another look.
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Question: How will your house itself make your daily life easier?
Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves as we think about what comes next in housing. When Mary Lunghi, head of market intelligence for IKEA, asks What the Future, she’s also asking those questions.
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[EVENT] The Smart Home and the “Affluencer”
The “Affluencer” is an ultra-influencer who has spending power, expertise, is an early adopter, and shares their discoveries with their network. And in no category is the Affluencer more relevant than technology.
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Question: Will today’s high-end urban amenities become tomorrow’s status quo?
Nearly 20 years ago, urban theorist Richard Florida identified a group of highly-skilled workers whose outsized contributions were driving economic change and development in cities around the globe.