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Two New Research Tools Help Clients Build Their BrandsIpsos Marketing Launches New Brand Research Products to Strengthen and Extend Brands 
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Snyderman Deepens Client Perspective at Ipsos HealthExpert Health Research Specialist Moves to the Agency Side from Merck 
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Americans' Attitudes toward Life InsuranceIdentity theft or fraud (50%), or death -- personal or of spouse/partner (45%) -- rank as top two of 15 scenarios that would have most negative effect on family's financial health and future 
 
 By comparison, and despite current economic woes, Americans rank economic recession (23%) 10th, falling home prices (12%) 15th
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Reputation Foreclosure: Favorability Towards Banking Sector Tumbles Amidst Credit CrunchMortgage Lending Industry On Reputation Life Support 
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Majority Of Americans (52%) Feel The World Would Be A Safer Place With John McCain As PresidentBut Only One In Four Canadians (24%) Feel The Same Way 
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Majority (60%) of RRSP Investors Not Worried About Market FluctuationsOnly a Minority (46%) of Concerned Investors Have Made Changes to their Portfolio as a Result of Market Fluctuations 
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The World's Most Engaged Consumer Citizens Embrace Global Trade And Corporate Investments, But Want Their Governments To Crack Down On CompaniesMovers And Shakers Of Public Opinion Shows Acute Risk To Companies' Reputations And Operations