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US and global public attitudes to the 2022 Beijing Winter Olympics
Interest in the winter games is cooler this year than in 2018; figure skating gets the gold as the event’s most popular sport.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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Negative investment outlook coincides with drop in U.S. consumer confidence
Six in ten say they are now less comfortable making household purchases than they were six months ago
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Ipsos Core Political : Presidential Approval Tracker (01/27/2022)
About two in five Americans report they approve of how Joe Biden is handling the presidency.
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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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38% report familiarity with the metaverse, but less than one in five Americans (16%) can correctly define the term
A majority of those aware feel excited or curious about the metaverse.
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Ipsos Core Political : Presidential Approval Tracker (01/20/2022)
President Joe Biden is ending his first year as president with his lowest approval rating yet, and with nearly two-thirds of Americans believing the country is off on the wrong track.
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Connecting with Teens: Innovation, Inclusion and Insights
Listen in as our guests explore changing consumer behaviors, connecting with GenZ teens (and their parents), and unique ways to uncover and use insights.
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Americans would support the National Park Service ending sales of single-use plastic in national parks
A majority of registered voters believe national parks should remain free of plastic trash
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U.S. consumer confidence remains at pre-Omicron levels
Majorities of American expect both inflation to rise and their income to remain the same in 2022