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Pessimism Grows in America While It Recedes Globally
In latest What Worries the World survey, the world worries most about unemployment, corruption, and poverty; Americans are most concerned about healthcare, terrorism and crime
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A Majority of Americans Are Searching for Coupons, Deals, or Sales Before Making a Purchase During the Christmas Season
Deals on Clothing and Electronics Are Most Sought After When Shopping for Holiday Gift Items
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More Than Eight in Ten Women Agree That Beauty Can Be Empowering
Similar Proportions Say There is Something Great About Taking Care of Their Own Beauty Routines
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Nearly Half of Women Use the Men’s Room to Avoid Long Lines at the Women’s Bathroom
More That a Third Describe Feeling Annoyed When Forced to Wait in Line to Use the Bathroom
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Public Begging an Outward Sign of National Pessimism?
Global Trend Reveals Pattern of Pessimism with Increase in Panhandlers
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The Rise of Fakism
From fake news to hacking advertising, fakism can be a disruptive creative strategy advertisers can use to get more attention.
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[EVENT] The Smart Home and the “Affluencer”
The “Affluencer” is an ultra-influencer who has spending power, expertise, is an early adopter, and shares their discoveries with their network. And in no category is the Affluencer more relevant than technology.
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The Desertification of Main Street: Where Has Everybody Gone?
An Ipsos Global Advisor Study of Shopping Behaviors
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Global Study Reveals Attitudes About Housing
In What the Future: Housing, Ipsos studies explore global housing
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Nine in ten Americans Say That the Cleanliness of a Business is an Important Factor for Them When Deciding Whether They Will Be Repeat Customers or Not
Similar Proportions Agree that Cleanliness Can Elevate a Good Business into a Great Business