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The Delightful Quest for Optimal
Spoiler alert: We know that investing in Product Optimization at the earliest stages of development is a globally proven way of escaping the test and tweak trap – helping to start you on your journey to uncovering the next big opportunity. Simply put, it’s really smart research, allowing you to pinpoint the optimal product formulation and, even smarter, enabling you to predict whether or not that formulation will succeed in-market.
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Determining Strength of Conviction
Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.
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Is Outdoor Cooking America's Favorite Pastime?
Summer is finally here so we asked Americans about their eating and drinking habits during the warmer weather.
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Competition Analysis and Identifying the Switchable Consumers
Over the past few years we have successfully applied the compete-models and switchable consumer analysis on credit card services, banking services, consumer products, and fast moving consuming goods, and we have found this to be a very versatile approach that can be applied as a targeted segmentation approach.
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Ipsos Global @dvisory: The Economic Pulse of the World (June 2015)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Talent Development and Excellence a Chief Priority for Ipsos
Gary Bennewies to Oversee Ipsos' Global HR Function as Chief Talent Officer