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The Importance of Framing in Concept Testing
In this paper, we discuss how traditional approaches to concept testing ignore one of the most important findings in Behavioral Economics, the implications of ignoring it, and how our approach to concept testing best applies the principle.
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): December 2015 ASIAME
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea.
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Ipsos: Holiday Movies Unite the Political Spectrum
Differences of Opinion on Favorite Holiday Movies nearly within the Margin of Error in New Ipsos Poll
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): December 2015 EUROPEAST
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey.
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Money Under 35 - A Financial Health Study
Discover Insights into the Financial Health of Young Adults Ages 22 to 35, in this Study from Navient and Ipsos
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): December 2015 AMERICAS
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil, Canada, Mexico, and the United States.
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5 Principles For Proving That Digital Advertising Works
As digital advertising continues to transform, Ipsos' Peter Minnium shares five things he's learned to help marketers take advantage of this new, digitally driven world.