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Ipsos/Reuters Poll (September 4): Core Political Approval

4 Common Myths about Mobile Respondents

We identified 4 common myths the average market researcher believes to be true about mobile respondents.

Evolving Shopper Experiences for the Modern Man

We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting.

Ipsos Healthcare Launches Syndicated Hematological Malignancies MDx Monitor

Two Thirds of Pre-Retirees Who Have an Automatic Saving Vehicle Are Confident that They Will Help Them Become More Financially Secure

Nearly Half Would Like More Automated Savings Vehicles to Add to their Savings Plan

EU Citizens Think Things Across the Union Heading in the Wrong Direction - but Committed to Membership

Millennials and the Impact of Social Brand Perception

Today, knowing how your brand is perceived in social media is more critical than ever. Brand perception in social can influence everything from discovery to purchase behavior to overall brand loyalty, and this is particularly true among millennial consumers.

EU Citizens Hold Greek Government Responsible for Debt Crisis

Ipsos/Reuters Poll (August 28): Core Political Approval

Research on FIRE: An Afternoon Filled With Fast, Interactive, Real & Eye-Opening Experiences

On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals.