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Brands need not fear sharing ad space with political ads
This election season will bring an estimated $4.4 billion in spending on 8 million ad airings on traditional broadcast media alone over the current election cycle.
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Will the economy or coronavirus be the decisive issue on Election Day?
Trump’s diagnosis keeps the coronavirus front and center in the presidential race.
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The truth about shared truth
There’s a prevalent narrative that trust and truth are dead. But Ipsos research finds these concepts alive, important, and more valued than ever.
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The impact of a debate is pretty minimal if an insect can steal the show
Vice-presidential debate does little to change the trajectory of the campaign.
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VP debate improves views of Harris
FiveThirtyEight/Ipsos poll conducted after the VP debate shows most Americans were happy with the debate, both candidates’ performance
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Reuters/Ipsos Core Political Survey: General Election Tracker (10/07/2020)
Biden continues to outperform Trump; Trump's approval rating is flat
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Major news isn’t changing people’s mind on the election
President Trump’s diagnosis and RBG’s passing flipped the news on its head, but neither event is changing hearts and minds.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Reuters/Ipsos: President Trump diagnosed with COVID-19
Two-thirds believe Trump would not be sick if he had taken COVID-19 more seriously