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What virtual healthcare reveals about online user experiences
Telehealth boomed in the early 2020s — but as patients look to the future, providers need to work out kinks in the user experience, says Ipsos’ Janet Creaser.
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How we will be able to live a healthier, longer life
Improvements in everything from nutrition to fitness mean that Americans aren’t just living longer — they’re living better, longer. AARP’s Lina Walker discusses the factors that could further close the gap between life expectancy and healthy life expectancy.
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Why vitamin and nutrition brands need to supplement Americans’ knowledge
From probiotics to multivitamins, more Americans than ever are making purchases to live better. To continue that growth, brands will need to act as a source for information, says Ipsos’ Chad Nielson.
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Future Jobs to Be Done
Ipsos Strategy3’s Mercedes Bender considers the products and services people will need to optimize their health in a changing world.
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Americans’ descriptions of AI are getting more negative
There’s been a jump in the number of Americans who use negative words to describe AI, compared to the same time last year, according to the Ipsos Consumer Tracker
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Dry January, Lent and other forms of temporary abstinence are still unpopular
Americans aren’t changing their behaviors for anti-occasions in massive numbers, according to the Ipsos Consumer Tracker but even a small number can still have an economic impact
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[WEBINAR] Brand Biden vs Brand Trump
The Power of Empathy in the Marketing of Brand Biden vs Brand Trump
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Exploring a TikTok influencer strategy? Here are five keys to success.
Influencer marketing has earned a place in the hearts of marketers—and with good reason. However, there is wide variance in impact.
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Americans blame social media, elected officials, TV and cable news for “fake news”
Meanwhile, Republicans and Democrats are divided on the definition of “fake news,” according to a new Ipsos poll
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[WEBINAR] Connecting with Parents: Innovation, Inclusion & Insights
Revisit our dynamic roundtable discussion with some of the most talented leaders in media, marketing, and technology today for a candid conversation exploring changing consumer behaviors and parenting needs; connecting with Gen Alpha, Gen Z teens, and their parents; the unique ways these leaders uncover and use insights; and diversity and inclusion as a source of innovation.