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The pandemic risks significantly worsening gender equality – it is time to act!
Prepared for the Women’s Forum, revisit the results of an Ipsos survey of nationals of G7 countries, highlighting an emergency within the emergency: the fight against gender inequality in the midst of the COVID-19 pandemic.
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Elevating consumer experiences in the age of COVID-19 and beyond
As people embrace living with less to do more, brands have an opportunity to forge deeper connections by supporting the experiences consumers crave.
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How to gauge effective messages for electric vehicle shoppers
Most people agree climate change is the result of human activity, and that they need to reduce waste and pollution.
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From unstructured data to intelligence
Read on as we explore the journey of social media data, from technology platforms to research solutions.
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Cracking the Code for Voice Commerce
Read about the barriers to adoption for V-Comm and how consumer-centric solutions can help overcome these challenges.
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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
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The Facebook ad wars heat up
Biden outpaces the president in Facebook ad spending in the final weeks, but the president has a long, productive trove of data to optimize his ads.
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Ipsos Digital Tools SMB Online Survey
Usage of Digital Tools Proved Crucial for Business Survival and Recovery during the COVID-19 Pandemic
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Change is Constant: Understanding Users is Key to Staying Relevant
Revisit our recorded webinar to hear the results of our user experience study of online dating apps - a case study for website user design.