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How companies take purpose too far and how to fix it
From solving their problems to standing by their values, people expect more than ever from brands. Author, consultant, and industry expert Rishad Tobaccowala explains what the next shift in corporate purpose could look like.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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AI has people worried, but hopeful
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Most Americans support expanding FSA/HSA reimbursements to include dietary supplements for general health
However, Americans with a household FSA/HSA are unlikely to change their behaviors if Congress allows it
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Path to Purchase Institute Future Forward
Be sure to join us on Tuesday, May 16 [10am | Breakout 1] for Capitalizing on Convergent Commerce in Blended Online and Offline Shopping Worlds.
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CX FORUMS Experience Chicago
Ipsos is delighted to be giving the keynote presentation on May 18th. Focused on innovation, Ipsos’ Dan Poling and Stephanie Bannos-Ryback will offer strategic customer experience perspectives for the food and foodservice industries.
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AAPOR Annual Conference
The AAPOR Annual Conference is the premier forum for the exchange of advances in public opinion and survey research. The Conference allows attendees to network with colleagues, learn the latest updates and trends in the field and make new connections. The meeting highlights innovative research, short courses and discussion forums for attendees of diverse disciplines from around the world.
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Violence in democracies: The role of fake news, disinformation and social media
This Ipsos analysis for Les Entretiens de New York reveals a small minority in the US and France considers violence a viable means to achieve political goals.
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Airlines for America (A4A) / Ipsos 2023 Air Travelers in America Survey
Nine in ten Americans have flown commercially
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While Americans think character and values are important, they believe society does not focus enough on them today
New Congressional Medal of Honor Foundation poll, conducted by Ipsos, also finds that the majority of Americans rate the values of the Medal of Honor highly