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Since the beginning of 2025, approval of President Trump’s handling of immigration has softened slightly
New ABC News/Washington Post/Ipsos polling finds Americans are divided on President Trump’s approach to immigration
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How the fandom revolution is changing the game for brand growth
From diehards to bandwagoners, nine in ten Americans consider themselves a fan of something. That raises a host of questions today and tomorrow for brands and companies to consider, says What the Future Editor Matt Carmichael.
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How to fix youth sports to build future generations of players and fans
Tom Farrey, executive director of the Aspen Institute's Sports & Society Program, explains how to build a youth sports pipeline that builds kids up instead of pricing them out.
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How sponsorships help brands tap into new audiences for the long game
With Americans naming cost as the #1 barrier to fandom, strategic sponsorships can create unique fan experiences and unlock access for wider audiences, says Molson Coors’ Ann Legan.
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How superfan expectations are reshaping brand-fan relationships
Taylor Swift’s Eras Tour affected everything from local economies to regional politics — but it also stands to influence the future of fandom. Journalist and Swiftie Kelsey Barnes gives a crash source in fandom and why today’s artist-fan connections will mean more than merch.
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Most Americans report higher electricity, gas bills compared to a year ago
Four in five feel powerless to control their electricity or gas bills, while most do not understand what drives utility costs
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April 2025: Global consumer confidence down slightly for the second consecutive month
All four sub-indices show declines this month
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America’s reputation drops across the world
The proportion saying the United States will have a positive influence on world affairs has fallen in 26 out of 29 countries over the last six months.
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April 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Declines As Expectations and Jobs Indices Continue to Fall
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Most Americans say prices will increase due to tariffs
Findings of a new Reuters/Ipsos poll on Americans' attitudes toward newly announced tariffs