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Why Gen Z’s indulgence attitudes won’t stay the same
Ipsos’ Jesse Peretz explains why brands can’t afford to make assumptions about high earning Gen Zers and how they spend.
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Why flexible, experience-driven luxury will reshape premium beverages
Maggie Frerejean-Taittinger, co-founder of the nonalcoholic sparkling wine French Bloom, explains how the wellness trend is driving demand for flexible drinking choices for upscale social gatherings.
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How sex’s rising politization creates more brand risk
Amid culture wars and shifting norms, Americans’ attitudes on sex and sexuality are increasingly nuanced. Author and sex journalist Carter Sherman discusses the complex implications for marketers.
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Among veterans, trust in information from the VA remains strong
Findings of a new Ipsos poll on trust in government agencies
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Americans show broad support for college athletes being paid through NIL and revenue sharing
New Ipsos poll also finds that nearly half of Americans report seeing more brand deals and endorsements for female athletes
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Ipsos Announces the Results of its 2025 Channel Check-In | QSR Mobile Ordering Study
New Ipsos report, developed in partnership with The Coca-Cola Company and Nation’s Restaurant News, delivers data-driven insights into mobile ordering, payment, and pickup channels.
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Majority of Americans believe crime in American cities is unacceptably high
NPR/Ipsos poll also finds that more Americans oppose than support the deployment National Guard troops to American cities
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Americans favor Republicans on key issues, but prefer Democrats to control next Congress
Majority say the Trump administration should follow federal courts’ rulings, according to a new Washington Post/Ipsos poll
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Small businesses show rising optimism but concerns over cash flow and investments remain
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q3 2025 is up from Q2 2025
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Majority of surveyed hiring managers agree that most high school students are not prepared to enter the workforce
A new survey from College Board and the U.S. Chamber of Commerce, conducted by Ipsos, finds that surveyed hiring managers believe there should be more business courses in high schools