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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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U.S. Biosimilars: Greater Access and New Commercial Models
Read more about the primary considerations that manufacturers – of both biosimilars and originator products – must factor into strategic plans going forward.
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GLP-1 drugs are creating new business opportunities
With a total understanding of the science, the consumers and the sectors, Ipsos can help your business ask the right questions about GLP-1s — and find the right answers.
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Ipsos and Haleon: thinking in the future tense
Learn how Ipsos and Haleon focused on having a futures mindset to identify global drivers of change while centering the human aspect of a changing world.
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Pure Protein: Powering Up Beyond the Gym
Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.
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What the Future: Food
Revisit our on-demand webinar for exclusive polling data on nutrition, sustainability, diets and consumer spending, plus highlights and excerpts from interviews with industry experts.
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Older Americans are least confident after Trump's win
Americans aged 55+ are downbeat on a range of social, political, and economic issues post-election, according to the latest Ipsos Consumer Tracker.
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2024 holiday shopping data may signal longer-term shifts in consumer behavior
Why this holiday season may be a bellwether for changes in holiday shopping beyond just November and December.
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Why brands must help customers embrace change through innovation
To drive adoption of electric cars, autonomous vehicles and other innovations, automakers must understand how they fit into Americans’ lives, says Jen Brace, the Ford Motor Company’s chief futurist.