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How shopping will be omnichannel, omnipresent and omniscient
What the Future editor Matt Carmichael looks at the forces that are redefining retail – from social shopping to immersive stores – and what they mean for mom-and-pop shops, e-commerce, and everything in between.
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How stores are becoming gateways to experiences
MBH Architects’ Helen Herrick thinks tomorrow’s shopping experiences will be not just transactional, but impactful, too. Here’s how brands can build more immersive experiences.
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How a blog can build a niche into a marketplace
Social shopping isn’t just about influencers: it’s about purchases driven by passion. Carryology’s Taylor Welden discusses community, brand loyalty, and the people who believe in better bags.
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How thrifting’s influencer boom is reshaping the way we shop
For the next generation of shoppers, thrifting isn’t just about frugality. “Big Thrift Energy” author Virginia Chamlee explains how bargain hunters are chasing sustainability, quality, nostalgia, and more – and what it means for the rest of the retail world.
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Why panel-member first is good for research and business
The KnowledgePanel employs a highly effective approach to online probability research that emphasizes the experience and life cycle of panel members, something we call the Panel-Member First Approach.
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Most Americans say the economy and inflation are the most important issues determining who they will support for president in November
New ABC News/Ipsos polling finds that President Biden’s approval remains low
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Half support banning TikTok, as the 2024 presidential election remains a toss-up
New Reuters/Ipsos poll reveals a close presidential race and about half support banning TikTok.
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Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
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Four Auto Insurance Trends Creating Opportunities and Obstacles
Four developing trends that will shape the auto insurance industry for years to come, with implications for measuring, modeling and managing the auto insurance customer experience.
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What Regulators Need to Know About Third-Party App Installers
If regulators want to create a competitive app installer market, consumers must be able to have a fast, easy download experience, while still feeling safe.