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Why brands must help customers embrace change through innovation
To drive adoption of electric cars, autonomous vehicles and other innovations, automakers must understand how they fit into Americans’ lives, says Jen Brace, the Ford Motor Company’s chief futurist.
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What auto insurance tells us about the future of America’s car culture
Demographic, cultural and generational shifts alike are reshaping Americans’ relationship with cars. Allstate’s Katie Irey discusses what that means for tomorrow’s drivers, passengers and insurers.
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New 27-country poll explores opinions for development, use of autonomous weapons systems in war
Lex International poll conducted by Ipsos using Global Advisor
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[WEBINAR] What The Future: Transportation
Whether you’re in the C-suite or the driver’s seat, it’s easy to take highways and supply chains for granted. But America's economy and society depend on transportation — and these systems are quickly evolving.
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[RECORDING] Ipsos at the 2024 ESOMAR Conference
Ipsos is thrilled to invite you to our complimentary webinar on October 15th, following our exceptional presence at the 2024 ESOMAR Conference in Greece!
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How to Keep the Wheels Rolling
In this paper, we examine the key differences, barriers, and motivations across the three largest EV markets.
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Ipsos Global Trends: 10-year anniversary
Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product.
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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Shifts: Algorithms, globalization and infotainment
Tomorrow’s information landscape won’t look like yesterday’s news. Here are three of the forces driving that shift.
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When it comes to retirement, people are dreaming small
Employed Americans' top priorities for retirement are day-to-day mundane things like living expenses (43%), paying down debt (31%) and medical bills (28%), according to new data from the Ipsos Consume Tracker.