Search
-
Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
-
U.S. Biosimilars: Greater Access and New Commercial Models
Read more about the primary considerations that manufacturers – of both biosimilars and originator products – must factor into strategic plans going forward.
-
Julia Glidden Appointed as Group President of Ipsos Public Affairs U.S.
Michael Link transitions to new role as Chief Research & Operations Officer, Clifford Young continues as President, Polling & Societal Trends
-
How brands can appeal to Gen Z’s desire to ‘live for today’
Why focusing on future benefits, like with sustainable products, may not be the most compelling angle for brands trying to connect with younger consumers
-
Why brands must help customers embrace change through innovation
To drive adoption of electric cars, autonomous vehicles and other innovations, automakers must understand how they fit into Americans’ lives, says Jen Brace, the Ford Motor Company’s chief futurist.
-
Why a climate-centered infrastructure is crucial for a resilient economy
Transportation is a major cause of greenhouse gas emissions in the U.S. But with smarter policy, it can be part of the solution, says Justin Balik, state program director of the climate policy nonprofit Evergreen.
-
How to beat the say-do gap with sustainable products and unlock growth
The in-store experience is where the rubber meets the road on sustainability. Here’s what how we tested that – and how you can overcome the challenges using behavioral science.
-
How GLP-1s create opportunities for brands and retailers to address new self-care needs
CPG companies and retailers can act as trusted advisors and provide valuable advice and information, such as diet plans, exercise regimens, and ways to manage medication side effects. Here’s where to start.
-
The states and counties that could decide the election
Below are five charts on how the election is shaping up heading into November 5th, how the swing states are looking, and a few key counties in these swing states to watch on Election Day
-
The day after November 5th
Below are five charts on how Americans feel about the stakes of the election and the potential for violence after the election