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President Trump's overall approval rating remains stable
President Trump's overall approval rating remains stable, while his approval on immigration has slipped.
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Meet Your New Respondents: Research with Synthetic Data
Revisit our on-demand webinar to hear more about compelling applications like data augmentation and synthetic participant research.
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988 Suicide & Crisis Lifeline awareness reaches new high, but information gaps persist
New NAMI/Ipsos poll reveals calls for expanded support of the 988 Lifeline and mental health crisis response in the U.S., but more information on specifics of 988 funding is needed
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The American Dream is alive. But is it well?
What the Future Editor Matt Carmichael explains Ipsos’ multimodal research on how the changing American Dream will shape consumer behavior and future market opportunities.
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Why higher education remains a key driver of the American Dream
Michael Strain, director of Economic Policy Studies at the American Enterprise Institute, explains why higher education and entrepreneurship will still drive upward mobility in the U.S.
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How a 230-year-old iconic brand navigates shifting American values
John Alvarado, U.S. chief brands officer for Suntory Global Spirits, explains how iconically American brands like Jim Beam can align with consumers to navigate social and political change.
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Alec Tyson appointed as Ipsos Public Affairs’ lead pollster in the U.S
As the head of Ipsos Public Affairs’ polling practice in the U.S., he will oversee a world-class team as it works to provide decision-makers with actionable insights on today’s most pressing trends and trustworthy answers on the topics that will drive change tomorrow.
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How young Americans view the U.S. military strikes on Iran
Five charts on how Americans view U.S. involvement in the Middle East and the emergent generation gap on U.S. foreign policy
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Americans are getting less happy with their commutes
The number of Americans who say they're satisfied with their commute has dropped 13 percentage points in just one year, according to the Ipsos Consumer Tracker