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Ipsos and Haleon: thinking in the future tense
Learn how Ipsos and Haleon focused on having a futures mindset to identify global drivers of change while centering the human aspect of a changing world.
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Pure Protein: Powering Up Beyond the Gym
Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.
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What the Future: Food
Revisit our on-demand webinar for exclusive polling data on nutrition, sustainability, diets and consumer spending, plus highlights and excerpts from interviews with industry experts.
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Older Americans are least confident after Trump's win
Americans aged 55+ are downbeat on a range of social, political, and economic issues post-election, according to the latest Ipsos Consumer Tracker.
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2024 holiday shopping data may signal longer-term shifts in consumer behavior
Why this holiday season may be a bellwether for changes in holiday shopping beyond just November and December.
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Why brands must help customers embrace change through innovation
To drive adoption of electric cars, autonomous vehicles and other innovations, automakers must understand how they fit into Americans’ lives, says Jen Brace, the Ford Motor Company’s chief futurist.
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Ipsos to rank online grocery leaders in 2024 Grocery Ecommerce Experience Report
Forthcoming report to offer exclusive insights on leading brands and key differentiators in online grocery shopping
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How to beat the say-do gap with sustainable products and unlock growth
The in-store experience is where the rubber meets the road on sustainability. Here’s what how we tested that – and how you can overcome the challenges using behavioral science.
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How GLP-1s create opportunities for brands and retailers to address new self-care needs
CPG companies and retailers can act as trusted advisors and provide valuable advice and information, such as diet plans, exercise regimens, and ways to manage medication side effects. Here’s where to start.