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How a 230-year-old iconic brand navigates shifting American values
John Alvarado, U.S. chief brands officer for Suntory Global Spirits, explains how iconically American brands like Jim Beam can align with consumers to navigate social and political change.
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Questions for the future …
Ipsos experts share the host of questions raised by the changing American Dream for businesses to ask now to prepare for business tomorrow and into the future.
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Alec Tyson appointed as Ipsos Public Affairs’ lead pollster in the U.S
As the head of Ipsos Public Affairs’ polling practice in the U.S., he will oversee a world-class team as it works to provide decision-makers with actionable insights on today’s most pressing trends and trustworthy answers on the topics that will drive change tomorrow.
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Most Americans expect extreme weather events to become more frequent in the near future
New USA Today/Ipsos poll finds partisan divide on climate change perceptions and concern
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Ipsos launches “Collective Innovation,” an AI-Driven program enhancing innovation success rates
Collective Innovation is augmenting Ipsos’ innovation testing services, which are powered by a proven capacity to model and forecast sales, with the collective intelligence of trends and innovation strategists, big data specialists, and the world’s largest qualitative practice.
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Majority of Americans (89%) Are Comfortable Adapting to New Technology in Daily Life
Almost Seven in Ten (68%) Are Familiar with AI’s Uses and Applications
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[WEBINAR] Know the New America: Public Opinion Update
Join us throughout 2025 to hear the very latest public opinion data and insights to help make sense of today’s new reality.
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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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Despite overall uncertainty, we are somewhat confident in spending
Despite the uncertainty we've seen in various consumer indexes, many Americans remain confident about investing, taking out loans or buying a new home, according to the Ipsos Consumer Tracker.
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If AI use at work is growing, we don't know it.
Workplaces are using AI at the same rates they were a year ago, according to the Ipsos Consumer Tracker.