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Ipsos Healthcare Extends Molecular Diagnostics Portfolio into Japan & Australia

A Flexible Solution to Understanding Today's Ongoing Conversations

Your customers are talking about you. They're on Facebook, Twitter, Pinterest, Instagram. They're uploading photos, sending short videos, and tweeting. Most importantly though, they're sharing their views about your brand and about their experiences with your brand. And they're doing so 24/7.

The Power of Gen C: Connecting with Your Best Customers

Read this white paper to discover tactics you can deploy in order to more effectively target consumers Gen C.

Countdown to a "Social" New Year's Eve

Two in Three (67%) Likely to Express Greetings Over Social Networks Like Facebook or Twitter

Keeping in Touch Over the Holidays

Seven in Ten Globally Have Used Mobile Devices to Text Greetings to Far-Away Loved Ones (73%) or to Take Photos at Gatherings (65%); Four in Ten (42%) Used Online Video to Communicate with Loved Ones

Judith Passingham Appointed Global CEO of Ipsos Interactive Services

Health-Related Apps Most Helpful With Exercising (82%) and Eating Healthy (79%) for Global Citizens Who Use Them

The Complete Picture: To Mystery Shop or Conduct Satisfaction Surveys?

For many industries, including financial, technology, retail and travel, an integrated CSat and mystery shopping program is crucial to truly monitoring the customer experience. Do your metrics give you a complete picture?

Majority of Global Internet Users (71%) Use Apps

One Quarter (26%) Globally, Who Use Medical Apps, Say Recommendation Came From Medical Professional