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Americans with the highest level of knowledge on fetal development show strong support for abortion legality
Less than a quarter of Americans are well informed on the stages of fetal development
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Being Woman: From equality to freedom
A cultural perspective of femininity and empowerment in the US, France and China.
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Americans are split on ability to maintain diets during holidays
Two in three feel young artists are taken advantage of and support increased protection for their creative properties
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Bridging Purpose with Packaged Goods
Consumers believe that large companies are best equipped to affect environment-friendly changes. Here’s 3 things you need to know.
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Election fairness, confidence in democracy remain a partisan issue
New Axios/Ipsos poll finds overall sentiment consistent with 2019, but that masks significant partisan shifts
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The Point Being: An Ipsos Podcast
A weekly podcast series by Ipsos’ U.S. Polling Team where Chris Jackson, Mallory Newall and guests discuss the latest news on American public opinion.
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U.S. consumer confidence picking up
Despite rising inflation, 1 in 5 Americans report higher-than-usual spending or borrowing
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Beauty
Our What the Future Beauty issue explores several market forces creating seismic shifts in the cosmetics and personal care industries.
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Gender
The discussion about gender is evolving from representation to a broader definition of expression. In this issue, industry executives and thought leaders weigh in about how these changes will shape business to health care in the coming years.
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Truth
There’s a prevalent narrative that trust and truth are dead. In this issue of What the Future, Ipsos research finds truth and trust to be alive, important, and more valued than ever. Using exclusive new Ipsos data and research, coupled with expert interviews, we set the scene with the state of truth and how that plays out in the news media and for brands.