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Portfolio Strategy Against Economic Uncertainty
Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.
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The economics of your wallet are most important to Americans
Americans rank inflation their most important economic issue, followed by gas prices and interest rates, according to new data from the Ipsos Consumer Tracker.
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Unlocking the creative potential of out-of-home advertising
OOH advertising presents a remarkable opportunity for brands to connect with their target audience - especially digital OOH advertising which is experiencing growth and remains a powerful channel to reach consumers.
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February 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Down as Jobs Index Plummets Amid Tech Layoffs
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How and why to prioritize mental health in the workplace
Below are five charts on why talking about mental health is so hard, why it’s worth paying attention to worker mental health, and what companies can do to make workers feel heard
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Future Jobs to Be Done
Ipsos Strategy3’s Philip Ryan looks at the “jobs” that parents hire products to do — and how brands can meet their needs in the years to come.
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Why parenting leads to greener perspectives (and purchases)
Ipsos data indicates that affluent parents have more environmentally friendly spending habits than non-parents. Here’s why brands and businesses should take note.
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How climate anxiety is shaping people’s decisions to have kids
Academic and podcaster Jade Sasser discusses the moral and philosophical challenges parents face in a world where “once-in-a-lifetime” environmental disasters are increasingly ordinary.
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Why brands should support modern parents against old biases
Gender equality has come a long way — but when it comes to parenting, there’s more to be done, according to Ipsos data. Ipsos’ Melissa Dunne explains how employers can improve employee policies to align with their ESG values.
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How AI can (maybe?) make parenting roles more equal
Avni Patel Thompson, founder of the OpenAI-backed startup Milo, thinks AI tools can help busy parents balance the invisible loads of parenting — and make time for the human side of parenting.