How companies should plan around a pivotal global election year
As voters around the world cast their ballots, brands and businesses should stay prepared for a range of economic, social, and regulatory scenarios. Ipsos’ Nick Chiarelli explains how.
The world is full of uncertainty and risk from climate change to economic uncertainty to demographic shifts. It’s not all unknown unknowns. In a record-breaking election year globally, there are a lot of known-known scenarios that companies can and should be planning for.
In a recent global Ipsos study, 63% say their country needs a “strong leader to take the country back from the rich and powerful.” These populist sentiments in many markets are coupled with nationalist sentiments and the idea that people need different, not necessarily smaller, government.
What does that mean for our global economy and supply chains in the next five to 10 years? Depending on which elections go which ways, we could see very different futures. Uncertainty is fuel for populism.
The best way to cope with uncertainty is to plan for several plausible scenarios, then measure and adjust.
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