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Reuters/Ipsos Data: Core Political (06/06/2018)
38% of Americans approve of President Trump’s job performance as immigration tops the list of concerns for Republicans.
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Measuring Brand Equity and its Impact on Market Share in the Lottery and Gambling Sector
At the heart of growing brands in ultra-competitive and crowded markets is an understanding of how people make choices
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Customer Experience and Behavioral Science — A Moment of Truth
Behavioral science experimentation has become increasingly widespread over the past few years, but there still exists a void between academia and industry. Is your business leveraging these advanced insights?
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Social Listening: Why Does Social Matter?
At its most fundamental, Social Listening identifies what consumers are saying about you and your competitors via social media.
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Unlocking the Value of Reputation
The definitive link between corporate reputation and better business efficiency.
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Most Americans Say That the Design of a Product’s Packaging Often Influences Their Purchase Decisions
Products Packaged in Paper/Cardboard Perceived as Being More Attractive and Higher Quality by Roughly Two Thirds
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Over Half of Americans Report Feeling Like No One Knows Them Well
Fifty-four percent of Americans report feeling as though no one knows them well at least sometimes, if not always. Additionally, at least two in five also say they sometimes/always feel as though they lack companionship, that their relationships are not meaningful, that they are isolated from others, and/or that they are no longer close to anyone.
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Ipsos Affluent Intelligence announces the release of Ipsos Affluent Digital Audiences
Brands, publishers and media agencies can now target influential audiences identified by the preeminent study of affluent Americans.
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The Power of Modern Partisanship
In order to attract people to a broader sense of identity that unifies more than it divides, leaders today must understand where their people currently are and what political team they identify with.
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Flower Power!
In this article we discuss the influence of an in-store gift on emotional arousal and shopper behavior.