The Power of Modern Partisanship

In order to attract people to a broader sense of identity that unifies more than it divides, leaders today must understand where their people currently are and what political team they identify with.

The author(s)

  • Chris Jackson Vice President, US, Public Affairs
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Political partisanship is not a new phenomenon. However, that our contemporary partisanship has become more corrosive and detrimental to the functioning of society than at any time in recent history is concerning. Partisans are increasingly isolating themselves from people on the other side, which has curtailed the moderating influence of having to socialize with people with different viewpoints. The strength of negative partisanship is also increasing, making it easier to believe the worst about your political opponent and making it harder to find common ground. Exacerbating the effect, most people who now identify as moderate or independent are opting out of regular political participation, paving the way for more extreme partisan voices to take the field.

Download the third paper in Our Age of Uncertainty series for details about these trends and their related business effects.

The Power of Modern Partisanship


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The author(s)

  • Chris Jackson Vice President, US, Public Affairs

Society