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What's Driving Consumer Conversations Online?
Earlier this spring, we applied the Censydiam framework to social data in the automotive category, using two popular models in the growing compact luxury SUV segment.
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Building a Differentiated Value Proposition for Pharma Brands with Empirical Emotional Research
Do you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available or already occupied by a competitor? Do you want core linkages between your optimal differentiating emotional territory and potential reasons to believe?
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Citizens in 23 Countries Polled: 43% Support a Woman Having an Abortion Whenever She Decides She Wants One
Another 41% Support Abortion in Limited (30%) or Dire (11%) Situations
Only 5% Say it Should Never be Permitted -
Moving Past the Tweak to Uncover the Optimal
Faced with expedited timelines and tightened budgets, many marketers feel compelled to attack varied objectives with smaller scaled product tests that answer individual questions — but these often fail to address the bigger picture.
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Of 23 Countries Surveyed, Majority (65%) in 20 Countries Support Legal Recognition of Same-Sex Unions
Global study finds 47% of respondents believe that "same-sex couples should be allowed to marry legally" while another 18% believe that "same-sex couples should be allowed to obtain some kind of legal recognition, but not to marry"
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Ipsos Global @dvisory: The Economic Pulse of the World (May 2015)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Summertime Means Vacation Time
With summer around the corner, we asked Americans about their vacation plans for 2015 in our latest Ipsos Omnibus survey.