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Why is Corporate Reputation Important?
There’s more value stored in your brand’s corporate reputation than you may know.
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[WEBINAR] Exploring Corporate Responsibility: A Path to Success
Join Ipsos’ Corporate Reputation experts for a complimentary webinar
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The Most Engaging Ads of Super Bowl LIV
The secret sauce behind this year’s winning ads by Doritos, Google, and Michelob Ultra.
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Times Are Tough, But the Entertainment Is Great
Doing better than previous generations is the embodiment of the American dream. In most aspects of life, Americans feel the future looks worse than the past, with one key exception.
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Doritos airs “cool”est ad in Ipsos’ exclusive real-time biometric ranking of big game commercials
Doritos, Google and Michelob Ultra were the big winners in Ipsos’ annual ranking of Super Bowl commercials.
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Winning Influencer Marketing Strategies
Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.
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Gender means more than you think it does
The conversation around gender is shifting. No longer is it just about traditional gender roles. Now, it’s about the role of gender itself.
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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A World of Research: 2019 in review
Looking back at what Ipsos research and analysis has told us about the world in the past year.