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World Refugee Day 2022: New Ipsos survey shows greater compassion for forcibly displaced as war in Ukraine wears on
Majorities in the U.S. and globally support allowing more refugees fleeing war, violent conflict, natural disaster, or the effects of climate change into their country
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Sports: A sure bet to reach the affluent consumer
Connecting sports and the Affluent should be a slam dunk for any marketer in search of a passionate and well-funded consumer.
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How food brands win with positive portrayals of people of color
There are big benefits for food and beverage brands that depict people of color positively in ads – but the sector lags others.
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Ipsos launches cutting-edge UX lab in downtown Chicago
The Ipsos Experience Lab has been built to deliver consistent, quality data on these experiences
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Majority of homeowners hit with unexpected home repair costs in the past year
New survey shows three-quarters of homeowners have no set plan in place to pay for home maintenance projects
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[WEBINAR RECORDING] Ipsos 2022 CX Global Voices
Join Ipsos CX experts to review the results of the Ipsos 2022 CX Global Voices Survey.
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Proper context
This week we are taking a step back and looking at the rest of the world, how anti-establishment opinion has held up during the pandemic, the main issues globally, and three case studies examining how these dynamics are playing out in elections.
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Ipsos Core Political : Presidential Approval Tracker (06/08/2022)
Few Americans are optimistic about the direction the country is headed in, and only 41% approve of President Biden’s performance in office.
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Does the auto industry have an electric vehicle generation gap?
Insights from the 2022 Mobility Navigator suggest a dramatic difference in how older buyers view EVs vs. their younger counterparts.
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[WEBINAR] Becoming More Accessible: Innovation, Inclusion and Insights
As DEI efforts become more mainstream and organizations work to make their marketplace and workplace initiatives more inclusive, it’s imperative to think about illuminating the experiences of those on the margin, amplifying intersectional stories that touch ability, and including the most diverse, and often most forgotten, minority group: people with disabilities.