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New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.
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Is Party ID the only ID?
We’re reaching a point where we start to wonder if it’s possible for Americans to see beyond party affiliation and its tribal cues on any topic.
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Why Party ID is the only ID in Today’s Democracy
Ipsos’ What the Future report asks if there's a path forward for our divided democracy
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Consumer confidence still increasing despite U.S. Capitol riot and surge in jobless claims
Overall uptick in optimism belies a growing disparity among income groups
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More than half of Americans want President Trump out of the office before inauguration day
ABC News/Ipsos poll finds that majority fault Trump for rioting in D.C.
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U.S. consumer sentiment rallies
Purchasing confidence rebounds as federal coronavirus relief plan materializes
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U.S. consumer sentiment holds steady
Four in ten Americans believe their financial status will improve as the vaccine is administered
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New Nationwide Study Uncovers Best and Safest Brands to Shop Curbside Ahead of the Holidays
Walmart, Target, Nordstrom, and Kohl’s deliver best and safest customer experience among the retailers expected to be busiest this shopping season.