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Salary and location most important to Americans when deciding on a job
A new Ipsos poll finds compensation and price drive Americans' decision-making on employment and household purchases
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Ipsos Core Political : Presidential Approval Tracker (06/23/2022)
This week’s Ipsos Core Political has President Biden with a 36% approval rating, as the majority of Americans believe the country is off on the wrong track.
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The state of the food consumer
Consumers have faced one challenge after another: a pandemic, a blurring of at-home and in-office work environments, supply chain challenges, and now inflation at a 40-year high.
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Activating Success: Unified Marketing Measurement Best Practices
Featuring seasoned marketers, listen in as we explore best practices in data driven planning and activation.
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World Refugee Day 2022: New Ipsos survey shows greater compassion for forcibly displaced as war in Ukraine wears on
Majorities in the U.S. and globally support allowing more refugees fleeing war, violent conflict, natural disaster, or the effects of climate change into their country
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Sports: A sure bet to reach the affluent consumer
Connecting sports and the Affluent should be a slam dunk for any marketer in search of a passionate and well-funded consumer.
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How food brands win with positive portrayals of people of color
There are big benefits for food and beverage brands that depict people of color positively in ads – but the sector lags others.
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Ipsos launches cutting-edge UX lab in downtown Chicago
The Ipsos Experience Lab has been built to deliver consistent, quality data on these experiences
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Majority of homeowners hit with unexpected home repair costs in the past year
New survey shows three-quarters of homeowners have no set plan in place to pay for home maintenance projects