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Maximizing your medtech launch plan
View our on demand webinar to hear Ipsos experts guide you through a journey to a compelling medtech launch plan…
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How Technology Can Fuel Behavioral Research
Discover three tips to ensure your traditional U&A studies are evolving to provide meaningful insight.
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[WEBINAR] Let’s Get Phygital: Experience the Future of Shopper Research
Recognizing that clients need faster and more agile shopper marketing tools to successfully compete in today’s omnichannel world, Ipsos has launched a suite of virtual shopper solutions to better understand how shoppers make decisions, improve navigation, and optimize retail conditions and package designs.
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Evidence Gap Analysis: Four areas of intersection
Bridging the divide between market access and HEOR teams can make the difference in moving your commercialization plans forward. This paper frames the evidence gap analysis story through “four areas of intersection.”
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Is your innovation research on its best behavior?
This white paper fights back at the criticism of surveys, showing how they can measure behavior and predict an innovation’s success.
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[Webinar] The Future is Design: Sparking Joy in Online Community Research
Empathy is a foundational element in the practice of market research, as it allows the researcher to go beneath the surface and dig deeper for the human emotions, connections, and motivations that fuel great insights.
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[EVENT] The Big Nine Book Signing
Join your friends at Ipsos for an exclusive book signing event for best-selling futurist Amy Webb’s book, The Big Nine.
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Five ways pharma brands can achieve greater effectiveness
Discover five of our analytical techniques to help pharma marketers get the greatest impact out of their digital and personal elements.
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Five ways brands and BeSci can help you nail your New Year’s goals.
Beyoncé and Jay-Z want their fans to try going vegan in this new year. Blogger and mom Stephanie Ortiz plans to be more patient with her kids.
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Multivore diet families are going mainstream
It’s been 10 years since Michael Pollan published his book, "In Defense of Food," with the mantra, "eat food, not too much, mostly plants," for improved health. How has the western diet changed since then?