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Central Location Testing: Still Golden In Its Golden Years

Customer Delight More Important To Customers Of Hispanic Descent

Ipsos Study Compares Differences In Opinions About Customer Service And Word Of Mouth Between Hispanic And Non-Hispanic Households

Consumer Spending For Flowers And Floral Products Tops $6 billion In 2004

Ipsos Study Shows Floriculture Industry Still Struggling To Grow Buyer Base

One In Five Americans Has Driven After Drinking In Past Year, Says New Findlaw Survey

Go-To Source For Book Industry To Be Published Quarterly

Ipsos BookTrends Makes Significant Improvements To Industry Standard Syndicated Service

Package Testing is Essential...

But Does It Tell You What You Really Need to Know?

Package Testing is Essential...

But Does It Tell You What You
Really Need to Know?

CEM

A New Acronym, A New Orientation, and New Opportunities

The Base-Refill Business Model

The base-refill business model has been around since the razor and blade, but is being pursued with new vigor.

Sunday Circulars: Good Reading Or Yesterday's News?

Large Segment Of Americans Rely On Circulars, Ipsos-Insight Study Shows