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Transforming Traditional Customer Satisfaction Research into Modern Enterprise Feedback Management in Seven Critical Steps
For the past number of months, we've been talking a lot about Enterprise Feedback Management and recently, an article co-written by yours truly and Andrew McInnes from Allegiance Inc. was featured in Quirks magazine.
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Ipsos Global @dvisory: The Economic Pulse of the World (September 2013)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Ipsos Global @dvisory: The Economic Pulse of the World (August 2013)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Ipsos Global @dvisory: The Economic Pulse of the World (July 2013)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Independent Research Firm Cites Ipsos MMA as a Leader in Marketing Mix Modeling
For Second Time in a Row, Ipsos MMA Rated among Top Vendors
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Four in Ten (37%) Employees Rate Corporate Social Responsibility `Very Important' When it Comes To Their Employer; Three in Ten (29%) Say So Regarding Purchase Decisions...
Workplace Safety (25%), Socioeconomic Contributions (25%) and Respect for Local Laws (24%) Top Issues for Garnering Respect
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Ipsos Global @dvisory: The Economic Pulse of the World (June 2013)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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International Healthcare Report Card: Citizen-Patients in 15 Countries Assess Improvement to Healthcare
Overall, access and experiences are assessed as better now than five years ago but there are distinct differences country by country as South Korea, Argentina, Japan and Belgium earn top improvement grades while Spain, Hungary, Italy and France flounder
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ARF Re:think Webcast: The Elusive Link Of Consumer Psychology With Consumer Behavior
In today's competitive market, understanding what drives consumer behavior is essential to creating accurate predictive brand growth strategies. However, there is a critical gap between consumer psychology and actual consumer behavior. How can motivational research be combined with predictive analysis to provide insights that marketers can invest in?